The first instance we see of personal injury law is in Hammurabi’s code. “An eye for an eye, a tooth for a tooth.” While the method is crass, it’s the first time in a text where we saw the instance of an injury from a person having a legal repercussion.
In the Biblical Times, lawyers helped those who suffered personal injury bring up grievances against another party. At first, law dictated that the lawyers were not allowed to accept compensation for their efforts, as it was their civic duty to help the less fortunate. However, in the early first century AD, this law had been abolished and the first professional lawyers emerged.
As the world began to grow and expand so did its law. In the 15th Century, English Common Law specified “Res Ipsa Loquitur” which translates to the thing itself speaks. Personal injury falls under the category of “this did not happen in the day-to-day world, and given the fact that something out of the ordinary did happen, then someone must be held responsible for that event.” In the 17th century, most plaintiffs could receive compensation in a court of law for lost wages by personal injury.
Fast forward 200 years and Jacoby and Myers were now advertising on television. You can see one of their early commercials here: